The Thermalist® Journal

The Thermalist® Journal

When a Body Is the Billboard: On Headless Women, Weight-Loss Ads, and the Vanishing of Agency

What a Danish ad from Novo Nordisk reveals about how women’s bodies are still treated as objects to be “fixed.”

Dr. Susanna Søberg's avatar
Dr. Susanna Søberg
Nov 06, 2025
∙ Paid

There’s a poster on a Danish train platform that won’t leave my mind. It shows a woman’s body—no head—paired with a message linking menopause and weight. It’s part of a Novo Nordisk campaign in Denmark. Whether you encountered it at Humlebæk (as several posts document) or heard about it elsewhere, the image is unmistakable: a torso becomes the message. …

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